Born from a lifelong connection to Assam, Charaideo Reserves brings the distinctive character of its gardens, people and craft to every cup.
Our story
What Is Charaideo Reserves?
CHARAIDEO RESERVES is a tea brand dedicated to curating distinctive teas from Assam, bringing together selections that express the character of their origins and the craft behind their making. Our approach goes beyond offering tea as a product. We seek to create a collection in which each tea has its own identity, chosen with care and presented with an appreciation for the place and people behind it.
It is the first reserve within Tea Reserves, our overarching house and collective. While Tea Reserves provides the larger identity, CHARAIDEO RESERVES gives that vision its first expression, shaped by Assam’s tea heritage and the distinctive character of its gardens.
Charaideo (চৰাইদেউ) is pronounced as in Assamese "so-rai-deo" or "xo-rai-deo".
Where it all began
Charaideo holds a special place in Assam’s history as the first capital of the Ahom kingdom and the site of its historic royal maidams. The name is also associated with the meaning “a dazzling city above the mountain.” We chose Charaideo to honour a significant part of Assam’s cultural heritage and to give our brand a name that carries a sense of history, identity and place.
A Tea vault, not just a brand
For us, Reserves represents a thoughtfully curated collection rather than a catalogue of interchangeable teas. Each selection earns its place through its distinct character, origin or craftsmanship. The word reflects our intention to bring together teas with a clear reason for being chosen, allowing each one to be appreciated on its own merits while forming part of a considered collection.
The people
I grew up in Assam, where tea was a familiar part of my surroundings. Visiting tea factories with my father and witnessing the work behind each harvest gave me an early appreciation for the people, knowledge and care that go into making tea.
After working in the corporate world for several years, I returned to my family's tea legacy with a fresh perspective and a desire to share more of Assam's tea heritage with the world.
I created CHARAIDEO RESERVES to bring together distinctive teas that deserve to be discovered, each chosen for its character, origin and craftsmanship. For me, this is about more than bringing tea to people. It is about encouraging a deeper appreciation of what makes each tea different.
The way of tea begins where familiarity ends, and curiosity takes its place.
Our purpose
To curate and bring together a considered collection of Assam’s finest teas, sourced directly from the estates that produce them. We celebrate each tea’s individuality, the craftsmanship behind its making, and the people whose expertise brings it to life.
To establish Assam as a name synonymous with excellence, diversity and discovery in the world of tea. We envision CHARAIDEO RESERVES as a tea reserve that brings Assam’s remarkable teas to a wider audience, giving greater recognition to the estates behind them and inspiring a lasting culture of curiosity and appreciation for Assam’s tea heritage.
What we promise
Every lot QR-linked to its origin, garden and estate
Each reserve comes from a single garden and harvest - never blended, so its character stays true to its origin
Direct relationships with the best estates across Assam, grower-first pricing
